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labels
By the term “Label” a piece of paper, attached to the goods (or mostly to its packing) is being indicated, which contains information about it. The most spread type of the label attachment is their sticking on. In the past the labels were printed on materials without adhesives. The adhesive was being applied to them as late as during application. It is obvious, that this manual and machinery labelling method is much more demanding and less effective than the self-adhesive label technology. Therefore, the production of self-adhesive materials and their application for label production has started to be developed since the middle of 50-ties of the last century. The trend of replacing of the “conventional” labels by self-adhesive labels becomes stronger constantly. In some fields the “self-adhesive labels” have replaced the conventional ones completely and also in the traditional “forts” of the conventional labels their position in market is endangered. For example in Europe in the wine industry approx. 267 mil. m2 for conventional labels and approx. 73 mil. m2 for the self-adhesive labels out of total consumption of the material for labels (approx. 340 mil. m2) were used. In 2005 the ratio of the conventional/self-adhesive labels was already 235/159 mil. m2. For year 2008 is this ratio estimated for 275/132 m2 in favour of the self-adhesive label technology (source: Avery Dennison).
It is apparent from this example that more and more products manufacturer of all the fields appraise the indisputable advantages of the self-adhesive labels compared to the conventional ones.
To the most apparent advantages of the self-adhesive labels belong:
- Easy application of the self-adhesive labels (machinery or manual)
- Cheaper and simpler applicators than in conventional ones
- Higher speed of labelling
- Possibility of foil labels application
- Invisible “No-label-look” labels replacing the direct printing of products
- Possibility of various adhesive kinds application fulfilling various requirements for adhesion under various conditions
- Variability of shapes of labels, incl. asymmetric
- Specific and attractive look of labels (wide range of colour, structured or metallic materials)
- Possibility to combine various printing technologies at smaller printing costs, possible TT surplus print
Our company produces self-adhesive labels exclusively with exploitation of the best experience of our partners and suppliers – world leaders in the branch. The materials and equipment used by us from companies as Avery Dennison, Ritrama, Akzo Nobel, DuPont or Rotometrics in combination with the high professionalism of our workers are the guarantee of the fact that your labels will fulfil the most exact quality criteria.